Figure1.Īs in the case of Printers, HP holds a dominant share of the printing market with a share of 48% in 2006-07 with its next competitor, Cannon, securing a share of 18%. The server and Software are both in the question mark quadrant. Printers, which is one of the most consistently profitable products of HP is a star along with IT Services and its PC business partially. From the above figure, we clearly see that HP does not have any Cash cows or Dogs. And the market growth has been calculated as the ratio of the change (increase or decrease) of market sales from 2006 to 2007 to the total market sales of 2006. We calculated the relative market share as the ratio of the products’ sales in 2007 to the leading rival’s sales in 2007. The calculations were done on the basis of the following formula. The whole matrix has been made on the basis of 2007 figures.
The products under consideration, as discussed earlier, are PC (which include desktops and notebooks), Software, Servers, Printers, and IT services. Figure 1 shows the BCG matrix for HP’s product offerings.
